So, eager to find out what would do well with my new (and hopefully not very successful) online store, called to take a quick call to a Facebook Marketing Expert to find out what he recommended. Although haven't yet applied any of his advice here, I did get quite an interesting experience and would definitely be interested to share it with other potential dropshippers. Just a warning before we dive in: I'm sure you are as much averse to reading social media marketing material as I am. Especially if it's anything negative. But fear not: I'll make it easy for you by way of this chat.
The chat was informative and lasted about 40 minutes. During this time, the UConn student shared several bits of information with me that would help improve my business and even save it from certain failure down the line. He started by explaining how digital marketing, or social media marketing, is quickly becoming one of the most popular methods of advertising today. One reason for this is its efficiency. Unlike in the past, modern marketing experts can create a powerful marketing campaign simply by interacting with their target audience on Facebook, Twitter, LinkedIn, etc... Within a few minutes.
Additionally, marketing experts agree that it is harder for a bad product to sell than for a good one to fail. In other words, people are more willing to buy a bad product than a good one. This is because bad products fail to satisfy some desire, or fulfill a need, which the marketer had not satisfied in some way or another. Good marketers satisfy those needs or fulfill a desire, with an original idea. As a result, they get an audience who is interested in what they have to offer.
Another great piece of advice that Jasdeep Singh from Connecticut marketing expert shared with me is to be as "loud" as possible when creating new Facebook or Twitter ads. Marketers agree that if a marketer is making "adequate" ads, then the rest of the campaign will fail. This is because the average user is only focused on the ads that catch their interest. Therefore, it is important to make sure that the ads are noticeable, exciting, and even funny! If a marketer can achieve all of this while maintaining a reasonable budget, they should be successful in their campaigns.
The last piece of advice that I wanted to share with you came from someone I respect a lot: Mike Dillard, the co-author of Tapography: Creating and Sustaining a Unique Brand Presence. Here, Dillard explains that many small business owners have a hard time gauging the results of their marketing campaigns, and consequently do not see any benefits at all. Small business owners tend to get "stuck" in a rut, or get distracted by other pressing issues within their businesses. Dillard's advice to small business owners was to try out several marketing strategies and see which one gives you the most positive impact on your bottom line.
By listening to The Marketing Expert, as well as reading his book, you will gain a better understanding of how to market products in an effective way. By implementing the strategies found in The Marketing Insider, you will be able to create a strong branding presence and grow your customer base. Furthermore, you can determine which marketing strategies will work for your business and begin reaping the benefits sooner rather than later!
For more information related to this article please visit: https://en.wikipedia.org/wiki/Online_advertising.
